Vero Berta
Partner · Production Director
I have always been very curious about the audiovisual world, and perhaps that’s why I decided to study Communication Sciences.
Almost unintentionally, in 1998, I entered an advertising agency (FCB UY) as an intern, and shortly after, I became a permanent staff member in the agency’s production department. I stayed there for five years and have fond memories of that time and friends I still keep to this day.
In 2003, I switched to “the production side”, and since then, I have worked as a line producer for the local market and mainly for international clients. I highlight production services for clients such as Coca Cola Worldwide, Gillette Latam, P&G Worldwide, The Clorox Company, Renault Brazil, Gol, Toyota USA, and Burger King, Globant, Mercado Libre among others.
What I like about advertising is the immediacy with which a project is created and goes on air. The final product is tangible in a short time, which gives the work a kind of vertigo and craziness that I haven’t found in other fields.
I feel privileged to be able to work in a field I am passionate about, and I always do it with a lot of dedication and care.
Over the years, I had the good fortune to meet Fede Ameglio, an executive producer, and as of last year, my partner at Metanoia. I believe we make a great team, very different, but complementary at the same time.